Growing up in New York City (Harlem/Brooklyn/Jamaica,Queens) and being influenced by the likes of the incomparable Luther Vandross, Donny Hathaway, Marvin Gaye and El DeBarge, it was only a matter of time before SiFred discovered what his calling would be. Having attended NYC’s Julia Richman/Talent Unlimited High School (which cultivated successful careers for Alumni Laurence Fishburne, Malik Yoba, Lisa Lisa, Kadeem Hardison, Sheila E., Mos Def, Tamara George (Taj from SWV), and dancing sensation Gene Anthony Ray (Fame), SiFred soon started laying the groundwork for what would be his passion for music. After initially starting out as a background singer in the music industry and going on tour with various artist’s such as LL Cool J (Around The Way Tour), Queen Latifah (Fly Girl Tour), The Getaway Tour (Bobby Brown/Mary J. Blige/TLC/Shabba Ranks), LaToya and Marlon Jackson (European Tour), SiFred “KeyNote” Mitchell soon found himself in the A&R Department at MCA Records (now called Geffen) and was involved in projects in one form or another by Nicci Gilbert (formerly of the Platinum selling Group Brownstone), Mary J. Blige, Avant, Chante Moore and more.
“I learned a lot from the experience of being at a Major Record Label and was fortunate enough to meet many people in every Department. I’ve met and learned a lot from seasoned professionals at Universal Music Publishing about songwriting, publishing and royalty collections.
After many years behind the scenes, SiFred was inspired and ultimately decided to create his own situation where he could contribute whatever knowledge and creativity he possessed to help up and coming and newly formed labels. “My commitment has always been to bring out the best in every project I am involved in and have everyone involved excel and succeed to the next level. Continuing to educate yourself in this business is very important seeing that it evolves very quickly and things change all the time.”
Having spent time in both his hometown of New York City as well as Atlanta, SiFred made his way out to the West Coast and now resides in the city of Los Angeles where he is currently Managing and Developing a few Artists under his KeyNote Entertainment Group Company. In addition, SiFred is also writing and arranging songs for placement as well as transitioning into Television & Film projects behind the scenes as well as in the forefront on the screen. “My biggest accomplishment to date is finally being able to write and record a project of my very own after so many years of ups and downs and loss of loved ones. Releasing my Singles “Love U” and “I Can’t Believe” (from my long overdue Debut Album “Rooftops, Fire Escapes & Subway Cars”) is such a blessing..
“It’s been over 20 years in the making because honestly, I was too afraid of failure and rejection”. I didn’t think I was good enough. But with the encouragement of many of my peers and people I have a great deal of respect for, I thought now would be the perfect time to give it my best shot. In doing so, I wanted to make sure that the songs were right and that they came from an honest place in my heart. Over the years, I’ve had the opportunity and pleasure to work with some Amazing Talent such as Platinum Producers Ron Lawrence (The Notorious BIG, Faith Evans), Kenny “Smoove” Kornegay (Mary J. Blige, Changing Faces, Case, Christopher Williams), Miykal Snoddy (Jamie Foxx, Trey Songz, Diddy Dirty Money), Nate “Phenomenal” Clemons (Ruff Endz, Mary J. Blige, Terry Dexter), Herb “Big Herb” Middleton (Mary J. Blige, Faith Evans, SWV, and Ann Nesby), but it was with up and coming hit makers, Dr Do Music, Sean “Lyriq” Matthews, Henry “NaaDwomo” Smith, along with Veterans Herb “Big Herb” Middleton, Nate “Phenomenal” Clemons and the Amazing Production Talent of my Business Partner William Lockwood II, as well as Co-Written songs with a couple of incredible songwriters, like the uber-talented songstress ~.THE.DoT., Sean “Lyriq” Matthews, Derrick P, Willielat, Anthony Daniels, Henry “NaaDwomo” Smith, that “I was able to put together the songs that led to this final Debut which best represented me as an Artist at this time in my life. I honestly think I managed to accomplish this and sincerely hope everyone can take something away from this album that can help them better understand a situation in their lives, be it Love or Loss”.
Join us in welcoming SiFred to the NDJamz Radio family!
Connect with him at sifredmitchell.com.